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Foundations of Social Media
Introduction
Intro (3:03)
Who This Is For (0:51)
Preface (4:32)
Interruption-Based Advertising (5:55)
Profile Setup
The 2 Keys To Social Media Success (1:20)
Trust & Connection: Your Profile Picture (3:55)
Trust & Connection: Your Handle (2:21)
Trust & Connection: Your Profile (Bio) (5:42)
Trust & Connection: Your Followers & Follower-Ratio (4:13)
Legitimacy Test: Your Number of Posts (1:40)
Content Guide
The Key To Connection-Worthy Content (1:00)
Content Guide: Your Signature Style (3:35)
Content Guide: Your Messaging Mix (4:22)
Great Content Starts With Your Bio (4:56)
The Key To Writing Captions That Connect (6:05)
The 3 Most Important Things You Need To Post (1:37)
The Key For Attraction, Connection, and Inspiration (2:42)
The "Boiling Point" for Connection (1:57)
Strategy
Conversation, Not Conversion (2:22)
Understanding the Impact of The Algorithm (1:57)
2 Key Follower Strategies (3:38)
Why Your Hashtags Strategy Is Not Working (5:26)
Strategy: Business or Personal Accounts (2:43)
Strategy: Public or Private Accounts (1:15)
Brand Building
The Importance of Second Level Connections (2:30)
Tell Your Potentials What To Do (1:38)
How Often Do You Show Your Product? (4:05)
Show What Your Products Enable You To Do (2:30)
When NOT TO Send A Direct Message (2:12)
The Importance of Inbound Engagement (2:29)
The Secret of Outbound Engagement (2:32)
Tracking Your Potentials (1:36)
Closing
Closing thoughts (1:25)
Social Media Tools (List)
Trust & Connection: Your Profile Picture
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